Partnering with Rootine™, Giddy launched a series of vitamins for sexual health. I created a complete design ecosystem for Giddy’s Giddy+Health line, including its packaging, microbead color, icon system, and ad direction.
+Health
branding
iconography
creative direction
art direction
product coloration
packaging
advertising
MICROBEAD COLORATION, ART DIRECTION
ART DIRECTION
ICON SYSTEM
Crafting a unique brand presence in a saturated supplement market, I devised an icon system for Giddy+Health vitamins. Each meticulously designed icon encapsulates one of the many facets of sexual health the supplements address.
PACKAGING, ART DIRECTION
LOGO DESIGN, BRANDING
PACKAGING, ART DIRECTION
ART DIRECTION, MICROBEAD COLORATION