Giddy is the world’s largest platform devoted to sexual health. It provides science-based, peer-reviewed, and vetted answers to questions about intimacy, sexual health, disorders, diseases, and other conditions and factors in the sexual health space. I developed Giddy’s visual branding, created over 1000 editorial illustrations, and helped grow the company’s brand as its design director.
Giddy
branding
creative direction
art direction
motion graphics
event activation
LOGO DESIGN, CUSTOM TYPOGRAPHY, BRANDING
I designed the Giddy logo as an alteration of the font Bely Display. Each letter is custom, making its word mark non-replicable to denote its disruptive impact on the sexual health industry.
ICON SYSTEM
Crafting a unique brand presence in a saturated supplement market, I devised an icon system for Giddy+Health vitamins. Each meticulously designed icon encapsulates one of the many facets of sexual health the supplements address.
FERRARI
CAR WRAP, RACING SUIT, HELMET, GLOVES, FOR THE FERRARI CHALLENGE RACING SERIES.
SXSW
ENVIRONMENTAL DESIGN, SET DECORATION, ART DIRECTION, BRANDING
ASK GIDDY AI
APP DESIGN, UI DIRECTION, ART DIRECTION, USER RESEARCH
LOGO DESIGN, BRANDING